With Apache now taking over the Flex SDK, one of the first order of business was to get a logo for the project. They did creating a contest and allowing people to submit their own creations. Well as of January 26th (yes I know I am late in posting this), a winning logo was voted upon and you see it here or in animated fashion here.
I think the logo is nice and I am eager to see how the future pans out with all the changes being made this year. Anyways, time will tell, in the meantime you can visit the official Apache Flex website here.